02 November 2014

Zeusvision - Giving the People Their Voice Back

Today, I want to talk about something a little bit different-- outdoor advertising.  
I know you are wondering how this applies to you.  That's where Zeusvision comes in.  

Some of you have small start-up businesses, others have larger established businesses, and some of you look for announcement outlets that do not break the bank.

Let's face it-- newspapers are not a popular medium these days; online advertising can be pricey, and billboards?  Who can afford that?

The companies that can afford the large scale advertisements have a ton of money, power, and influence.  Licenses, permits, and issuing agreements can be an extra expense as well as push the smaller businesses out of reach.

Then there is the well-known Ad Words and the like.  These are auction-type advertisements where the more money you have, the more clicks you get.  The deeper your pocket, the better that this type of advertising model works for you.

"Outdoor advertising is an elitist business. I want to bring the power of large­scale outdoor media within reach of the average person." –Giovanni Wolfgang, CEO, Zeusvision

Giovanni Wolfgang, the CEO and visionary of Zeusvision came up with a completely different method of advertising.  A method that is affordable, accessible, and effective.
You work hard for your money, so invest your marketing budget in a form of advertising that actually works.

We all know the ins-and-outs of a good campaign-- go where your market is.  You know what is really neat about Zeusvision?  They bring the market to you.  

Zeusvision is composed of 40ft buses that feature a huge 31ft digital screen on each side.  The buses also have a theater-quality QSC audio system, one of the best money can buy!
It's easy-- you formulate your advertisment, announcement, or what-have-you on your computer, and you upload it.  You can choose the metropolitan areas that you would like for your personal ad to be featured (Zeusvision has a launching calender, and they are bringing buses to major cities over the course of a period of time).  

What's great about this is that there are packages that have a predetermined price so you know exactly what you are getting.  Packages start at $99, and they go up from there.  You will know how many times your ad plays, and proof-of-posting pictures will be given to each client.  

This method of advertising is fair.  Your small business can have an advertisement posted that is shown all over a major metropolitan area, and your ad will not be affected by the domination of large conglomerates.  This marketing model also meets your budget, because you choose your package.  The buses are also mobile, providing marketing that reaches many, many different demographics, and not just one niche group.

What are some ways that YOU can personalize the Zeusvision concept?  There are plenty!  

+ Congratulating somebody
+ Welcoming a soldier home
+ Asking somebody to marry you (gasp!)
+ Birthdays, and pretty much any fun celebration
+ Advertising for your start-up company

"Our message is rather simple: The average person or business owner should be able to get their message out to the most influential groups of people, in the most sought after geographic locations."–Giovanni Wolfgang 

Zeusvision is all about the community.  It's about giving each individual (from the kid next door, the local baker, the politicians, everybody!) the opportunity to reach a large spectrum without stepping on one another and pushing businesses into the ground.  The focus is on people, and it is important to work with a company that understands, and enjoys being involved in a community.  

Zeusvision celebrates "giving the people their voice back" by hosting a music festival.  This is a great time, and Zeusvision is giving away free tickets for the 2015 Zeusvision Music Festival for all the customers that support the Zeusvision Public launch campaign.  The campaign launched on October 27, so be sure to check it out here.

I've recently had the opportunity to personally speak with Mr. Giovanni Wolfgang and his team.  Let me be the first to say that this is a good group of people.  They are fun, inviting, and welcoming.  This is definitely a company that I'd continue working with over the long-term.
I'm currently working with Zeusvision, and I am getting an advertisement on a bus.  I'm going to keep you guys updated on the process.  Everything has been going smoothly so far, and I can't wait to see my ad in action!  I'll write a follow-up post in a few weeks outlining the entire process and my feelings towards it.

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